Some of you may remember that, a few years ago, Slowly offered a small collection of branded merchandise such as coffee mugs, hats, and T-shirts. It was an attempt to bring Slowly beyond the app and into everyday life, but it was paused at the time due to unexpected challenges, while Slowly remained focused on its core journey of fostering meaningful penpal connections.
Over the years, we have consistently received requests from users about merchandise. The idea was never forgotten , but simply set aside until the right moment. We believe that moment has come, and we are happy that Slowly Store will soon return.
The Store Begins with Slowly’s Icons
The Store’s return will begin with one of the most recognizable elements of the Slowly experience: stamps. On Slowly, they have always been more than graphic design, they are symbols of identity, culture, and shared moments. Over the years, stamps have long showcased authentic traditions, city icons, festivals, events, and more, becoming distinctive works of art that carry meaning and shared memories across borders. Now, we hope to bring this same spirit from digital icons into the real world through a new collection of stamp stickers. Imagine your favorite Slowly stamp jumping off the screen and into daily life, styling your notebook, brightening your coffee mug (yes, our stickers are made from premium PVC-free material, water-resistant and dishwasher-safe!), or sharing with Slowly friends as a small reminder of the connections you’ve built together.
Shaped by the Slowly Community
In preparing for the Store’s launch, Slowly hopes to shape the first step together with the community. Voting is now open for the first sticker collection, one that reflects the shared voices of the community. Visit the voting form to join in and subscribe for Store updates to follow along and be among the first to know when the Store opens.
A Small Step Forward
The return of the Store also arrives at a special time in Slowly’s journey. In September, our community grew to more than 10 million sign-ups worldwide, we share this not as a headline, but as a moment of gratitude. Slowly has grown into more than an app, it has become a community that is built on trust and care, people who write, share, and connect across distances every day. Slowly will continue to evolve, foster slower but better communication, and celebrate cross-cultural exchange through letters, stamps and stories.