Pizza is one of the most popular fast food in the world. In Brazil, pizza is practically a staple food. Pizza came to Brazil between 1870 and 1920, when the influx of Italian immigrants was at its peak. Many of these immigrants settled in Sao Paulo, working on the coffee plantations. They brought aspects of their culture with them, including cuisine. Pizza quickly became a hit with the locals, and the market steadily grew over the years. In 1985, residents of Sao Paulo held a contest to choose the best pizza out of 10 options. The event was so successful that on the final day of celebration, residents decided to make it a yearly occurrence. Every year since then, Sao Paulo celebrates National Pizza Day on July 10.